FORD C-MAX SYNC 2

Creative concept: We needed to create a product campaign advertising the new technology inside the Ford C-MAX. But since the target audience is young families, we wanted to bring a touch of human-ness to the campaign, tapping into the audience lifestyle. To do this, we focused on the ways in which someone’s child would interact with SYNC 2. Simultaneously showcasing just how easy to use the technology is, and the real ways it can fit into our audience’s lifestyle.

My contribution: Art Direction for print and digital campaign for Ford C-Max with the aim of bringing a human touch of reality to otherwise “boring” product launch materials. Responsible for print advertising and Art Direction and Creative Concepts for the digital campaign.