For the launch of Mustang in Europe, we needed a stand-out campaign which repositioned the Mustang for European audiences without losing it’s brand completely. This lead to the iconic “The Road Awaits” pre-launch TV slot and subsequent social media campaign. As a creative on this campaign I was responsible for the social media campaign following the TV spot.
THE ROAD AWAITS
May the 4th be with you
I was responsible for editing the pre-launch and launch materials across digital channels… As well as reducing the beautiful footage into a dad joke for cheap likes on social…