Embrace your force of nature
A social Media campaign for CLUSE to encourage wearers of CLUSE to embrace their true natures.
Having observed high engagement rates on quote posts across social channels, we leveraged this trend, tying together brand imagery with quotes through custom made illustrations.
The strong visual identity of the campaign and the themes of empowerment, strength and creativity resonated with our influencers and audience, leading to some of the most creative and exciting UGC we had seen for a CLUSE campaign.
Made with our audience in mind
Target audience 16-20 year old females
Tapping into trends of self empowerment and individuality
Using trending mediums such as quote posts, popular with this audience group
Created a set of Instagram story stickers using the campaign’s custom illustrations so our influencers and audience could engage further in the campaign.
Over 1300K Unique uses of the campaign hashtag
Reached over 10m unique accounts through brand and influencer activations
We also activated the campaign across Pinterest
Leveraging the possibilities of evergreen content & seeing opportunity with the campaign’s creative to perform well on the platform.
